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Healthcare workers support Dementia Awareness Week

This year’s Dementia Awareness Week, 15 to 21 May, is being celebrated by healthcare workers in Herefordshire and Hereford’s Alzheimer’s Society by encouraging people worried about dementia to access the information and support available locally.

There are an estimated 850,000 people with dementia in the UK, with numbers set to rise to over 1 million by 2025.  Dementia worries nearly two thirds of us and often people don’t where to go for advice and support. 

That’s why dementia awareness events have been held at Hereford County Hospital and marked at the community hospitals this week to provide patients and visitors with the opportunity to talk openly about dementia and how to live well with the condition.

Barbara Kydd, Dementia Advisor at the Alzheimer’s Society in Herefordshire, said: “During this year’s Dementia Awareness Week the Alzheimer’s Society is delighted to be working with local healthcare workers helping support Herefordshire to face up to dementia and share their worries about the condition.

“By openly talking about dementia we hope to tackle the many myths and misunderstandings about the condition and get across that life doesn’t end when dementia begins.

“Alzheimer’s Society is here for anyone affected by dementia and there are lots of ways we can help you.  Contact our Hereford team on 01432 371137, open from 9am to 5pm, Monday to Friday, or call our National Dementia Helpline on 0300 222 1122 or visit”

Sarah Clinton, dementia champion at Wye Valley NHS Trust, added: “We have 32 specially trained dementia nurses and champions, who are helping to train other colleagues at the Trust, who have an invaluable role in promoting the wellbeing of dementia patients staying in our hospitals, and we plan to recruit more staff to become champions.

“As a champion I am passionate about raising awareness of dementia in our hospitals and community services to ensure that we are providing the right care for patients.  This training enables us to be better equipped to interact with and help patients who are being cared for in hospital with dementia.   This is an ongoing campaign with training focused on improving staff awareness of dementia”.

Sarah Holliehead, lead nurse at Wye Valley NHS Trust, said: “We are taking action to ensure that dementia awareness is embedded across our organisation so that we can improve experiences and outcomes for people with dementia locally.

“In our hospitals we have a number of initiatives, including an identification system for patients with dementia and 'nine important things about me', a document that provides important information about a person, to enable staff to provide person centred compassionate care.

“Working together with the Alzheimer’s Society means that we are also able to signpost people to local support and advice when they leave hospital”.

More support is available at Hereford’s Alzheimer’s Society office in Widemarsh Street, open from 9am to 5pm, Monday to Friday.

To find out more about dementia support at your local hospital, if you are a patient in hospital or a relative, please speak to the nurse or Sister in charge of the ward or department.



Left to right:  Barbara Kydd (Dementia Advisor Alzheimer’s Society Herefordshire), Lisa Clay (registered nurse), Ruby Acedo (assistant practitioner), Pippa Heaven (rehabilitation assistant), Ginnie Jacques (Alzheimer’s Society Herefordshire), Sarah Clinton (dementia champion), Heather Ferriday (patient experience team) and Vicky Fyfe (physiotherapist).

Left To Right Barbara Kydd , Lisa Clay , Ruby Acedo , Pippa Heaven , Ginnie Jacques , Sarah Clinton , Heather Ferriday And Vicky Fyfe

Notes to Editors Alzheimer’s Society:

  • Alzheimer’s Society is the UK’s leading dementia support and research charity. 
  • Alzheimer’s Society research shows that 850,000 people in the UK have a form of dementia. In less than ten years a million people will be living with dementia. This will soar to two million people by 2051.
  • 225,000 will develop dementia this year, that’s one every three minutes.
  • Dementia costs the UK economy over £26 Billion per year. This is the equivalent of more than £30,000 per person with dementia. 
  • Alzheimer’s Society funds research into the cause, care, cure and prevention of all types of dementia and has committed to spend at least £100 million on research over the next decade.
  • Alzheimer’s Society champions the rights of people living with dementia and the millions of people who care for them. 
  • Alzheimer’s Society works in England, Wales and Northern Ireland.
  • Alzheimer’s Society supports people to live well with dementia today and funds research to find a cure for tomorrow. We rely on voluntary donations to continue our vital work. You can donate now by calling 0330 333 0804 or visiting
  • Alzheimer’s Society provides a National Dementia Helpline; the number is 0300 222 11 22 or visit
  • Alzheimer’s Society YouTube channel

Founded in 1979 as the Alzheimer’s Disease Society. Royal Patron: HRH Princess Alexandra, The Hon Lady Ogilvy KG GCVO, President Emeritus: Sir Jonathan Miller CBE, Chair: Ann Beasley CBE, Vice-Chair: Pippa Gough, Honorary Treasurer: David Kelham, Chief Executive: Jeremy Hughes CBE. Registered office: Devon House, 58 St Katharine’s Way, London E1W 1LB. Registered charity no. 296645. A company limited by guarantee and registered in England no. 2115499.

Notes to Editors WVT:

  • Wye Valley NHS Trust is the provider health services across Herefordshire and beyond. The Trust exists to improve the wellbeing, independence and health of the people we serve. We are the leading provider of health care in Herefordshire.
  • By working closely with our partners, we can make good our promise to deliver a quality of care we would want for ourselves, our families and our friends.
  • With an estimated annual turnover of around £180 million, we employ around 2,700 plus staff. We aim to build new relationships between our staff, patients, service users and their carers with the wider community.

For further information please contact:  John Burnett, Communication and Engagement Manager, Wye Valley NHS Trust: 01432 372928 or Fiona Gurney, Communications Officer 01432 355444 ext. 5105.

Contact Details

John Burnett
Communication and engagement manager
Tel: 01432 372928

Amanda Millichip
Communications officer
Tel: 01432 355444 Ext: 5105

Fiona Gurney
Communications officer
Tel: 01432 355444 Ext: 5105


Postal address:

Wye Valley NHS Trust
The County Hospital
Trust Headquarters
Union Walk

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