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Herefordshire mums celebrate World breastfeeding week

Press release – August 6 2018


Around 30 mums and babies from across Herefordshire got together on Friday last week, August 3, at the Courtyard Theatre, to take part in ‘The Big Global Latch On’ to promote breastfeeding, as part of world-wide celebrations.

To mark the occasion, on Friday last week and over the weekend, thousands of mums and their babies across the world gathered in their own communities to take part in the Global Big Latch On - a synchronised breastfeeding event in multiple locations.

Many mums start out breastfeeding their new born babies, but for a number of reasons, including lack of support and possibly feeling awkward breastfeeding in public, decide to stop by the time the baby reaches six to eight weeks old. 

Breastmilk helps to boost a baby’s ability to fight illness and infection, lowers a baby's risk of having asthma or allergies and the mother’s risk of breast and ovarian cancer. 

Arwen Nixon, infant feeding lead midwife from Wye Valley NHS Trust, said: “This event was a great opportunity to promote the benefits of breastmilk and the increased support available in Herefordshire to help mums make informed decisions about how they feed their baby.  We want mum’s to feel confident and comfortable breastfeeding or giving expressed breast milk to their baby at home and when they are out about.

“In addition to the help available from our midwives, we have a team of breastfeeding maternity support workers and health visitors who can visit mums at home. 

“This year, we’ve trained a new group of 12 peer support mothers, who have breastfed themselves so can understand how new mothers may be feeling, who run parent and baby sessions every day across Herefordshire, with support from health professionals or other voluntary groups – see details below, and tips and information are available on our Facebook page and breastfeeding app.

“Last year, we launched the Baby Friendly scheme and now 18 local businesses have signed up to show their support by displaying an easily recognisable window sticker to welcome families breastfeeding their baby.

“Not everyone chooses to, or is able, to breastfeed and our midwives and health visitors are available to support all parents with feeding options for their baby.  We also encourage all parents to have skin to skin contact with their baby to help the baby, which is highly important to develop a close and loving relationship, and regulate the baby’s heart rate and breathing”.

For tips on breastfeeding follow @HerefordshireBreastfeedinginformation Facebook page or download the Start4Life Alex breastfeeding app by visiting 

Premises interested in joining the scheme should contact Kate Harding, breastfeeding support worker by emailing

Wye Valley NHS Trust is proud to be working towards level 3 of the Unicef UK Baby Friendly Initiative standards, which sets high National standards of care for all mothers and their babies and supports informed feeding choice.

Breastfeeding helpline:

  • Breastfeeding helpline, open 9am to 5pm, Monday to Friday for telephone advice and home visiting with WVT maternity support workers – call 07733 264 085.  Outside of these hours call WVT triage for 24 hour support on 07990 986 517

Breastfeeding support groups:

  • Monday:         Ledbury children’s Centre, 9.30am to 11.30 am. 01432 383840.
  • Tuesday:        Kington Court, Victoria Road, Kington, 12.30pm to 2.30pm. 01432 383340

Fred Bulmer Centre, Hereford, 0am to 12pm. 07792 396 407

  • Wednesday:   Bumps to babies, 11am to 1pm at De Koffee Pot, Hereford.
  • Thursday:      Coningsby Children’s Centre, Leominster, 1pm to 2.30pm. 01432 833400

Widemarsh Children’s Centre, Hereford City, 1pm to 2.30pm. 01432 83430

Ross on Wye Children’s Centre, 10am to 11.30am. 01432 260700

HOPE Centre, Bromyard, 10.30am –12.00pm. 01885 488495

  • Friday:            Red Barn Drive, Hereford bi-weekly, 10am to 11.30am. 07808 648 862


Pic caption:

27 local mums and their babies took part in The Big Global Latch On which took place around the world and at Hereford’s Courtyard Centre for the Arts.

Note to editors:

Wye Valley NHS Trust is the provider health services across Herefordshire and beyond. The Trust exists to improve the wellbeing, independence and health of the people we serve. We are the leading provider of health care in Herefordshire.

By working closely with our partners, we can make good our promise to deliver a quality of care we would want for ourselves, our families and our friends.

With an estimated annual turnover of around £160 million, we employ around 2,700 plus staff. We aim to build new relationships between our staff, patients, service users and their carers with the wider community.

For further information please contact:

John Burnett, Communication and Engagement Manager, or Fiona Gurney, Communications Officer: 01432 372928 or 355444 ext 5105

Contact Details

John Burnett
Communication and engagement manager
Tel: 01432 372928

Amanda Millichip
Communications officer
Tel: 01432 355444 Ext: 5105

Fiona Gurney
Communications officer
Tel: 01432 355444 Ext: 5105


Postal address:

Wye Valley NHS Trust
The County Hospital
Trust Headquarters
Union Walk

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